SEO Tricks From Semalt – Local Backlinks And How To Find Them
Local backlinks only occur with one primary purpose: to build relevance to a particular location. A strong local backlink should follow the following criteria: redirect visitors to the website and speak to the needs or preferences of the local market.
The Customer Success Manager of Semalt, Jason Adler, explains here all you need to know abour local backlinks
The businesses that influence the regional markets do not have high authority on the search engines. They might also be small businesses like yourself. But since they are highly influential, getting a link from them might be more valuable.
The reason why small owners look to local backlinks is due to the limitations they have. Mostly, it is the lack of quality content that the big publishers look for, as a result of constrained budgets. As an entrepreneur, it is okay to reach for the stars, but it is also important to understand the working parameter. It is worthless to do business in one region while targeting traffic from another.
Begin with Citations
Some of the tasks that will help the business get started on local backlinking are to build citations, looking for general directories, and making sure that all business information is current and correct. Creating a citation helps the owner put their NAP (Name, Address, Phone number), or a link to a landing page on their site, on a decent website that does not contain spam. It also increases the chance of search engines indexing it during random searches if the competition on the query is low. Get the brand's name on an unlimited number of sources. Yext and Moz local can assist with citation building.
Opportunities Lie Anywhere
There are claims that local link building is unnatural, non-beneficial, or impossible. To a large extent, they are false, but to run local SEO services, one needs to be more creative than the large publishers. Opportunities to create links on websites are much more limited since the local keywords do not have as much volume. Also, the target sites are of little authority. Make use of local newspapers, local bloggers, events pages within that region, other local businesses, or local charities that act as sponsors.
The opportunities are broad, but before taking up a new space, understand its limitations. The radius set forth determines how the business promotion strategies perform. Existing restrictions enhance creativity and the effectiveness of opportunity finding.
Open a Link Tool to Begin Finding Prospects
Any good tool should work for the website. Nevertheless, consider the business's stand, and competition factors. Research on local key terms and see how other business's rank on them and those with the uppermost ranking.
Make a list of these companies and see what backlinks they have acquired in the past. Compare to see which shared links exist as they are the current competition in the market. Make a comparison of the backlink profile of the site, to see what it misses. Remove any duplicate links that are common with the competition and go after those that their site does not have. The site is in a better position to compete now if it does this without any flaws.
Finding More Opportunities
If the competition catches up, the most logical and natural thing to do is to get more links. Explore other local businesses not in the current industry to know how they build theirs. There may be some low hanging fruits out there that may have supported small business in the past. One method is to find high traction businesses from services such as Yelp and put them in a backlink analysis tool. They may not offer any value, but contain a lot of information about various promotion techniques.